Are Bad Product Descriptions Costing You Money (And What To Do About It)

When you’re trying to sell a product, being able to properly explain what it does, how it can help, and why it is beneficial is crucial. If you’re not using the right words within your product descriptions — or even worse, you’re not creating product descriptions at all —you could be seriously hurting your sales. Properly describing your products can help you make more money in a number of ways. An effective product description not only articulate the product’s benefits, but they also help set custom expectations and give your brand a chance to show off its personality. With the right product descriptions, you can increase your sales and limit returns. Let’s take a look at how careless product descriptions may be hurting you — and what you can do to turn them around! Why Your Product Descriptions Are So Important When a customer is shopping online, they rely on your product descriptions to understand what they’re buying. If you’re not accurately describing your product or you’re not providing a description, your customers must rely only on images or reviews to understand if it’s what they’re looking for. Not only should your product descriptions share what your product is, but it should also provide a bit of a story that can help your audience engage and connect with the item. By infusing a bit of personality into your descriptions, you can help the item come to life. For instance, consider how you can use your description to show the shopper how the product may fit into their day-to-day lives. How Bad Product Descriptions Could Cost You Money Whether you’re incorrectly describing your product or you’re making careless mistakes within your content, bad product descriptions could be costing you some serious cash. Let’s take a look at a few different scenarios where a careless product description could make you lose a sale. When selling a product on a marketplace, such as Amazon, you have a high amount of competition. If you’re not including an in-depth description of the product, a shopper may choose to go to a competitor to make their purchase. On your own website, you use an incorrect adjective to describe a product you’re selling. A customer orders the item, but when they receive it, it doesn’t meet their expectations. Not only do you have to refund the sale, but you have an unhappy customer to boot. Within a product description, you have a serious spelling error. Because of this mistake, your customer assumes you’re not a credible source and decides not to purchase from you. This spelling error has cost you a sale. Don’t let ineffective product descriptions derail your sale. You may even consider hiring a professional or freelance writer to help with your descriptions. By ensuring your content is free of errors and you’re able to accurately describe the products you’re selling, you can increase your chances of a sale and start to see more profit from your online business.

Otero Assignment Essay

Otero Assignment Essay Otero Assignment Essay The Otero Family Assignment Marife Alston ­Torres Brook ANTH201_02 Part A: The purpose of the table below is to identify the various individuals and organizations that contributed to the eventual collapse of the Otero family. Individuals, Nature of Contact Job Description Agencies/Organizations Evaluation of Job Performance School Attendance Officer First came into contact with Otero’s after their initial move to New York. Required to investigate why the children were not attending school. Responsible for ensuring that the Otero children were attending school and living in a healthy home environment. Seemed to be concerned about the conditions in which the Otero children were living, and with the state of Maria’s mental health. Should be commended for calling Jesus and encouraging Maria to seek help for her initial condition. Doctor From Medical Clinic Met the Otero’s under the circumstances of Maria’s difficulty breathing. Responsible for diagnosing Maria’s condition and determining the current state of her health Unfortunately, this doctor could not speak Spanish, therefore, he was not able to make a personal connection with his patient in order to treat her properly. He also noted that Maria may be suffering from a possible â€Å"anxiety reaction†, however, he did not take the steps to follow up with that suspicion. At most, he only scheduled Maria for urine and blood tests. Surgical Resident from ER Came in contact with Otero’s after Maria’s first break ­down Responsible for diagnosing why Maria was having difficulty breathing This doctor was able to communicate with Maria in spanish and therefore obtained a much beter understanding of her mental state. Which, he determined, was not entirely sound. However, he was not able to properly diagnose her because he was not a psychiatrist. Doing the right thing, he referred the Otero’s to a mental health clinic. Psychiatrist from Clinic Met the Otero’s after they were referred to him following Maria’s break ­down Responsible for determining what was causing Maria’s anxiety This doctor was able to diagnose Maria with an â€Å"acute schizophrenic reaction† due to culture shock. This was very important in terms of evaluating what kind of help Maria needed. After determining that she was unstable, he was the doctor who suggested she be hospitalized Social Worker from Hospital Was referred to the Otero family after Jesus was having Responsible for helping Jesus to find domestic This social worked was unsuccessful at finding any kind of assistance for Jesus with the children. Although she offered to personally step in and difficulty finding help with the children, post Maria’s hospitalization help/ help with supervising the Otero children while Maria was away. watch the children for a short period of time, her assistance was very short ­lived. What would have been helpful for the Otero’s was if she had provided alternatives for Jesus in terms of supervision for the children. However, it seems once the job could not be immediately solved she stepped out fo the picture. And it was not stated that she frequently checked up on the Otero family for any improvements on their state of affairs. Judge Working on Julio's Came in contact Cases with the Otero family after Julio's run ­ins with the law. Responsible for ensuring that Julio would not get into any more legal trouble and refrain from committing any more illegal acts Ordered that Juilio be remanded into a state training school after his second charge. However, Julion should have been on probation or some other form of intervention. This is because he would have been able to live in his environment (which he would be more comfortable in, rather than a foreign institution) The State Training School Attended by Julio after the Judge ordered him to do so.

Forensic Evidence Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Forensic Evidence Analysis - Research Paper Example The primary goal is to distribute the dissimilar and criteria based key search process to every workstation on the network. Likewise, users will not complain for any issue related to operating system performance, as DNA client only consumes the unused processor time (Decryption & password cracking software, n.d). Likewise, if more than one or many processors are used at the same time, result will come fast. Moreover, if a processor has two or more cores, performance increases accordingly. DNA has two modes i.e. dedicated or non-dedicated and these modes are applied on the workstations. The dedicated mode requires a workstation that will exclusively utilize DNA network with no other tasks incorporated except the DNA password recovery that is a primary job. On the other hand, non-dedicated mode requires a workstation that will be used for other tasks as well. For instance, after working hours, workstations are available for use. These workstations can be assigned to DNA for contributin g valuable computational efforts that are required for password recovery. If many workstations contribute to a password recovery process, a single workstation has the capability of analyzing 1000000 passwords per hours, and 24000000 passwords in 24 hours respectively. Let’s suppose, DNA is using only 10 workstations on a non-dedicated mode for just 14 hours per day, the results will be 140,000,000 passwords for the same 24 hours with the increase of approximately six times than the previous one. Moreover, if more machines are added, a result for password recovery improves. However, workstation must be on the network and will be able to resolve the IP address so that the DNA server can establish connectivity to the DNA client. Workstations connect to the DNA server via DNA client and form a cluster for testing more passwords in less time. Products related to DNA provide statistical information in the form of graphs and has the capability to add user dictionaries and customize them according to the requirements. Moreover, customization is also available for password attacks in explicit languages. Furthermore, DNA products also possess the feature of stealth client installation functions and automatic updates on DNA client from the DNS server. File formats that are supported includes spread sheet formats, PDF, data compression formats etc. Network security audit Vulnerabilities or weaknesses that is probable to disrupt network services can be categorized in to interception, availability and access points. The interception category focuses on the data that is transmitted by utilizing a carrier or equipment over the network (Approach to auditing network security , n.d). The transmission conducted by these carriers and equipment can be interrupted and produce a risk of adverse discovery that can be related to breach in integrity of data. Secondly, availability is concerned with the expansion of networks and more remote sessions are created to the internal app lications, any disruption in availability of network services will impact business operations. Thirdly, access point is related to weak access point will allow a threat to penetrate within the network and disrupt or destroy confidential information available on mission critical systems (Approach to auditing network security , n.d). Focusing on the 3 categories, auditors will examine aspects of physical security

Do Androids Dream of Electric Sheep Essay Example | Topics and Well Written Essays - 1000 words

Do Androids Dream of Electric Sheep - Essay Example What it is to be human is a recurring dilemma that the characters in Do Androids Dream? try to make sense of; and through their actions and the plot itself, the author and readers also navigate this problem. Reaction to the world around them, specifically the display of empathy, is seemingly the most definitive marker of the â€Å"humanness† of human beings. However, one finds that by the end of Do Androids Dream?, this assumption has been turned around on its head and back again many times over. Rather than provide an easy template of humanity for us to accept, Dick uses this novel to instead ask the right questions. The most obvious and repeated assumption is that empathy is what differentiates humans from â€Å"andies† – i.e. androids or humanoid robots that have been created in the post-apocalyptic setting of the novel to help in the process of emigration of humans to Mars. This is reflected in the popular religion: â€Å"Mercerism†, the foundation of which lies on an empathetic worldview and the acceptance of collective experience. Even humans who are relegated to the fringes of society because of their low IQ – â€Å"chickenheads† or â€Å"antheads† – also accept this view of the world. ... Isidore’s need for companionship runs so deep that even though he recognizes that the renegade andies are exploiting him when they take cover in his apartment he lets them stay and even tries to protect them from the bounty-hunter. The androids themselves recognize this quality as that elusive human quality that they cannot achieve. Roy Baty, the leader of the rebel androids, despite his scornful demeanor reveals his longing to experience this at several times, exulting ultimately when Mercerism is declared a fraudulent belief system. Empathy-testing is also the most practical way of detecting androids and â€Å"retiring† or killing them before they can pose any harm to the humans remaining on Earth. As later revealed by Deckard’s rival bounty-hunter Philip Resche, tests other than the Voigt-Kampff Empathy Test, are not nearly as successful in identifying androids. This then is the dominant narrative: Humans empathize, androids do not. However, this statement is not as uncomplicated as it may seem. Firstly, there is the question of being able to duplicate this kind of empathy. As the testing of Rachael Rosen in the first instance proves, even Deckard, for a while, is unable to recognize Rachael as an android when he is fed the story about her having been raised on another planet and therefore being not too adept at empathizing with other humans. Deliberate manipulation of the empathy test can also be done by prevaricating, like in Luba Luft’s case. Luft, who is an android, deliberately refuses to answer questions directly to prevent the test from giving accurate results. Secondly, there is also the question of inherent anomalies in this testing system. As Deckard’s boss, Bryant, warns him at the start of his quest for the six

Bad News Message Essay Example | Topics and Well Written Essays - 500 words - 3

Bad News Message - Essay Example it fell in a bucket of water when a child was attempting to use it unsupervised, it is considered as a personal irresponsibility and the warranty does not cover damage to the products due to personal irresponsibility. So unfortunately, your request regarding the refund or replacement of the hair dryer you purchased cannot be entertained for the following reasons: Our company’s technicians, however, will be more than happy to repair your hair dryer but there will be service charges applicable and answer any queries regarding its maintenance. We assure you that our technicians would be able to repair your hair dryer and make it reusable in no time, as we are here for your service. If you are interested in getting your hair dryer repaired then contact at us at our repair centre and let us know. If you are aware of someone else having similar problems with their products, please recommend us to them as we will be more than happy to help them

Introduction To The Coca Cola Business Commerce Essay

Introduction To The Coca Cola Business Commerce Essay John Pemberton invented Coca Cola in 1886, which then was brought out by Asa Griggs Cangler, a business man, whose marketing strategies made coca cola, top soft drink in the 20th century. Coca Cola is a carbonated soft drink, often called as coke, is produced by the Coca-Cola Company in more than 200 countries. Coca Cola introduced other colas under the brand name like Zero, Diet, used flavours like Vanilla, Cherry, etc. Introduction to HRM An organisation has many resources like IT, financial, knowledge, human, etc. HRM is related to managing human resource, which plays a very important role in the organisation. HRM can be defined as, an organizations strategy to managing and motivating its employees and processes to increase organizations ability to enhance skill and attract more employees. Introduction to Marketing According to Kotler (1991), marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others. Marketing is a strategy developed by an organization to identify, anticipate and satisfy customer needs, requirements profitably. It also deals with techniques to increase sales, businesses, and communication. It helps organization to build strong customer relationships by creating value for customers and organizations. Task 1: Employee relations Employees are very important assets and employee satisfaction plays a vital role in the development of the organization. Satisfaction from the job helps and motivates employees to work more effectively and efficiently. And if employees are not satisfied from the job, they will lose their motivation and cannot perform effectively and efficiently. So, employee relationship is very important for the organization. Coca Cola has huge human resource, as it is spread around 200 countries, so it is highly concerned regarding HRM. Employees are the driving force of business, their dedication increases operational excellence, new innovations, and other perspectives. Coca Cola understands this, so it offers employees a great place to work, where employees work to fulfil the organizational objectives but can also work to improve their personality and education, here employees are considered as associates. Coca Cola University is a virtual global university which helps employees to increase their capabilities and education, it provides practical skills and knowledge to employees to win markets and increase production, marketing, etc. Company also helps and encourages employees to pursue higher education, with providing reimbursements for undergraduate and graduate studies. Improvement in the working environment standards, which supports human rights and labour rights made coca cola, a signatory to the United Nations Global Compact Citizenship. Some other provisions are like employees are shareholders in the company, regular communications with employees to understand their problems and satisfactions, team meeting to upraise their performance, employee survey to understand the needs of employees every two years. Task 2: Communication approaches with the workforce and Grievance management Coca cola designed and launched a new system, to take care of disputes between employees and employee litigations, known as Solutions, which not only solves the problems but increases employee relationship, it practices grievance policy to get better solution which is appreciated by both organization and employee, formally or informally. Solutions is a process to identify a problem, create a solution for the problem, implement the solution and check how effective and efficient the solution is, which can help to resolve the conflict within the organization. If Solutions fails to resolve the problem then it will move to second level known as Support. Support is a process where employee will be talk to a mediator, but the mediator is within the organization itself. Here employee can talk to human resource officials or other resources given by the organization to resolve the problem. If Support fails to resolve the problem, then it will be moved to the third level known as Mediator. Medi aton is a stage where organization appoints a mediator to resolve the problem. And if this process also fails to resolve this situation then employees can get their own mediators, who get paid by the organization. Coca cola encourages employees to participate in this process to resolve the problems as it is the mandated grievance solution for the organization. Organization also provides training to employees who are interested. Task 3: Benefits of performance, rewards, role of performance appraisal, and recognising achievement In an organization every employee has a particular task to do which helps the organization to reach its goal, mainly business goals or short term goals. Performance recognition is considered as a process to measure the effectiveness and efficiency of the employees performance. Employees performance is directly proportional to organizations growth so, coca cola formulates a strategy which relates individual performance with the organizations growth and if individuals perform well, they will receive rewards and appraisals which not only encourage employees to perform efficiently and efficiently but also make them loyal to the organization for recognizing their performance. Coca cola follows a strategy where strategic goals are formed at top level management, after that there are many individual departments, so top level management develops a strategy for each and every department which then will be taken care by the department head. Department head then develops and organizes plans, which are followed by the unit managers. Unit managers develop plans for supervisors and employees to get executed. This kind of management sets goals for each and every employee; this is what makes coca cola a leading organization. Coca cola not only helps employees to study and develop but also creates new offers and challenges for those who want to take responsibility for the organization. The rewards are set in different levels like monthly, half-yearly, and yearly. Performance rewards mainly include bonuses, increment in salary, increment in position, or change in designation. Coca cola uses PMS, which is managed through 4 stages during business cycle and has multiple objectives like annual performance review where organization appreciates top accomplishers, plan performance for the year where organization finalizes current year developments and accomplishments, rewards and recognitions where again organization recognize top performers, mid-term reviews where organizations prepares plans for competencies and gives feedback to support employees. Task 4: Performance appraisal and reward management Definitions: Reward management and Performance appraisal Armstrong and Murlis (2004) said reward management is concerned with the formulation and implementation of strategies and policies that aim to reward people fairly, equitably and consistently in accordance with their value to the organization. Performance appraisal is process with the help of which, management examines and evaluates employees effectiveness and efficiency, which can help management to learn about employees, how to improve their work order, etc. Mainly it is used to take decision about promotions, demotions, etc. Objectives of reward system and Coca colas reward system In general rewards should support organizations strategy, should help organization to recruit more people and continue to have experienced people, increase motivation, increase psychological and emotional contract, etc. Employees motivation and determination in work plays a vital role in organizations development and growth, one of the best ways to increase motivation and determination is acknowledging the employees hard work in terms of rewards. Which not only increases confidence of that employee but it also motivates other employees. Reward management is an internal part of Human resource management in coca cola; it is not only designed to support business strategies but also designed to take care of motivating employees, increasing the performance of employees, in long term process for the organization. When employee realises that organization is monitoring and acknowledging his/her activities, employee would make sure to give the best performance he/she can give. That is exactly what the organization wants. Task 5: Financial and non-financial rewards Rewards, in general are of two types extrinsic and intrinsic. Extrinsic rewards / financial rewards consist of performance bonus, special prizes to increase performance, presenting gifts in festivals to increase attachment with employees. Non-financial rewards include experience of autonomy, choice of which employee wants to work with or allowing employee to choose area he/she wants to work in or department they want to work in, this approach believes that financial rewards are not necessary for employees to work more effectively. Coca colas intrinsic reward system Coca cola provides monthly, half-yearly, yearly rewards. it provides AIP, annual incentive plan and annual appraisal for personal progress report for performance, employee salary increment, designation change reward. The organization provides health insurances for its employees with respect to their health and safety, and also provides protection and coverage for their vision, dental, disability, etc. Other provisions include life insurance, pension plans, saving plans, paid time off, maternity leave with half and full pay, etc. Under non-financial, organization also allows its employees to study further in their interested areas in Coca Cola University. Provides training to increase performance of the employees with respect to their jobs and knowledge. Some of the key areas to judge employee efficiency are work environment and quality, work presence / working hours, problem solving, customer satisfaction, improvement in work performance. Task 6: Marketing planning with respect to strategy development Marketing planning alone, without strategic planning makes no or less sense, strategic planning is an annual process, some times more or less. In general marketing plan consists of organizations marketing strategies; it may be used on an individual product or all the products in the organization to cover many views like, Executive overview, which helps coca cola to learn about its grip as a soft drink, on the market when compared to its competitors. Coca cola, with the help of the results can evaluate its production quality, quantity, performance, and what else it has to do to achieve more. Market review, market is an ever changing entity, so keeping track of the trends of the market is very important for coca colas survival and growth and not all the markets are same. Coca cola uses market segments, to localize itself to various markets and learns about the markets and provides its products with respect to market requirements. It also helps to learn about new threats and opportuniti es in the market and finding new markets and new products. SWOT analysis is used to learn about coca colas strengths and weaknesses which are internal objects i.e. the factors that organization can control and deal with, and opportunities and threats that coca cola is going to face, which are external factors i.e. organization has no or limited control over them. Goals and objectives, which helps coca colas mission and vision and sales objectives, that deal with how many products should be developed and how to market them and how this sale is going to help the organization to grow and develop, and it also helps coca cola to develop marketing objectives to keep tract of sales and in its growth. Marketing plan also helps to develop strategies like coca colas positioning, its products, its pricing, its distribution strategies, communication strategies, action plan and implementation, and many more. Task 7: Operational zing marketing strategy and marketing mix in coca cola Marketing mix or 4Ps is made up of product, price, promotion, and place which helps to develop business marketing strategy. Marketing mix is connected to external and internal environment so it helps to full fill the coca colas marketing objectives and plans, keeping track of changes in internal and external markets or environments. Product: A product can be a physical good or service; coca colas main products are soft drinks. Four types of products are potential, augmented, tangible, and core products. Coca colas core product is wide range of soft drinks; it also offers services like phone service, complaint about dealer, takes feedback from the customers about the product, etc. which comes under augmented products. Price: Coca colas prising strategy takes care of both the demand of the product and competitive advantage i.e. price of the soft drink is not too high that a targeted customer cannot buy and competitors can produce similar products with less price or low price that can a ffect the organizations growth. Some pricing strategies, that organization follows are competition-based pricing, cost-plus pricing, limit pricing, market-oriented pricing, etc. Place: Coca cola has wholesalers, distributors in more than 200 countries. It produces the soft drink and delivers to wholesalers and distributors with licenses, and then they will follow the organization strategies for marketing and promoting the product. Coca cola is a global organization, but it projects as it is local by taking care of local needs and producing products to support local tastes and trends. Promotion: promotion can be divided as international promotion and local promotion, coca cola as a global organization has international promotion strategy and also has local promotion strategies to attract local people like using local film, pop stars to advertise the product. Positioning also plays a role to set the image of the product, which controls the minds and feelings of the customers, it also helps in competitive advantage. Task 8 9: Supply chain and Delivery management, and Marketing plans in Coca cola According to Harland (1996), supply chain management is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customer. Supply chain management involves process like, gathering raw materials, storing raw materials, work process inventory, and finished goods from the point of origin to point of delivery. Delivery management is a broader scale of project management which includes organization, administration, human resource, business functions, tactical goals, etc, that are needed to achieve what client is looking or expecting from the organization. Coca cola produces soft drink using sugar, citrus, coffee, water, and other flavours, various products are brought from the various suppliers, and supply the product to bottling partners, who manufacture bottles, to package and they product goes to wholesale and local distributors. One more important thing is developing a proper business unit to take care of this supply chain, in 2004 coca cola combined three business units in North America to make one effective and efficient integrated unit. Coca cola company doesnt has its own bottling company but it has 35% share in the largest bottling company, even though the company doesnt have a controlling share in the bottlers it does work closely with the bottling organization to monitor and evaluate their situations. Developing a perfect strategy helps organization to keep track of distributors in more than 200 countries, some of the factors that influence supply chain and delivery are like, amount of the product with respect to distributor, marketing strategies in local markets, and many more which will be taken care by the local business units located in respective local areas. Marketing plan of Coca cola Coca cola, after carefully analysing the internal and external environments and the industry/market chooses most suitable strategies which can help the organization to grow. The organization appointed many administrators to administer execution of these strategies and monitor for any changes in the market, which can be opportunities or threats. Situational analysis Here coca cola carefully gathers information about its internal and external business environments, keep track of changes and trends in the market, what the organization originally wants to do and what are the new changes or strategies to follow to overcome any radical changes in the business environment. This information contains many other aspects, one important aspect is about competitors, keeping track of competitors growth and development and activities help coca cola to stay as number one soft drink company. SWOT analysis is a powerful tool which can analyse these factors for the organization. Internal Business Environment Internal business environment consists of factors which are under the control of the organization i.e. the organization can modify them; they are Strengths and Weaknesses of the organization. Some of Coca colas strengths include, coca cola has been in the market for long time, more than 100 years, and people are emotionally attached to it. Even though it is a global organization it projects as it is local using its business units, which takes care of local needs and demands. It has a very high brand name and spread throughout the world. Some of Coca colas weaknesses include, keeping prices low and maintaining effective productivity throughout the world is not easy, organization has to keep track of all the areas, and when it is more than 200 countries it is too difficult and distracting, as organization cannot concentrate on all the areas simultaneously. The soft drink has some adverse affects on health like gas problem and caffeine which is not suitable for teenagers. Some of Coca c olas opportunities include, it is worlds leading soft drink manufacturer and brand name, its name is recognised anywhere in the world which gives it a serious competitive advantage. With this recognition it is not hard for the organization to launch any new product or enter into any new market. Some of Coca colas threats include new and local competitors and as its products are spread worldwide, many countries are not stable with respect to economy and politics, so any radical change in those countries can give adverse affects on the organization. Its competitor in the soft drink Pepsi also has a huge market and the competition between these companies is like forever, so slightest price change may result in losing the market share. Task 10: Information technology on marketing in Coca cola Coca cola uses SAP, world leading enterprise Software Corporation, which delivers variety of business solutions like FICO, which takes care of financial accounting, asset management, treasury, asset accounting, etc. HR, which takes care of human resource, employee management, payroll, workforce planning, etc. SAP Logical and Manufacturing, which takes care material management, sales and distribution, service management, etc,. SAP PLM, to take care of product life cycle management, quality planning, quality management, etc. Governance, risk, and compliance, etc. Technical components like ABAP, advanced business application programming, NetWeaver apps, to take care of business process management, knowledge management and collaboration, etc. SAP IS to take care of information system management like master data management, etc. Using this kind of extra-ordinary software Coca cola, was able to maintain it operations all over the world. As new technology growing more and more, marketing st rategies changed a lot, these new technologies helped global organizations like Coca cola to expand themselves and grow more. With the help of SAP supply chain management, organization was able to develop itself and manage many products and many distributors simultaneously, which helped it to grow. Other software products which are designed to take care of specific departments of an organization helped organizations like Coca cola to expand itself more. Internet marketing of Coca cola helped it to grow, in early 20th century it was too costly to make advertisements and to present them in TV, but it changed with internet which decreased the prises of advertisement and helped organization to reach its customers more rapidly and more efficiently, technology helped Coca cola to make reviews and take feedbacks from its customers and helped it to analyse data from the customers and sales and delivery which helps organization to make stronger strategies which can take care of rapidly evolv ing and ever changing external environments. Task 11: Portfolio model on Coca cola BCG on Coca cola, Boston Consulting Group is four celled matrix tool to analyse corporate portfolio. It provides information for an organization to test different businesses in its portfolio on the basis of related market and industry growth rate, in other words it helps to analyse business potential and evaluation of market. Star: Coca colas business units in many developing countries have a large market share, but the industry is growing fast and also has serious competition from other soft drink providers. Coca cola is making advertisements using local celebrities to increase their production which is somewhat costly, to maintain their lead. Question Marks: Generally these business units have low relative market share and located in a fast growing market. Coca cola is all over the world, and some countries have less economical stability and under developed, the business units in those places have to gain more market share, however they may take large investment. Cash Cows: these are business units which are matured and the industries they live in are slowly growing. In developed countries coca cola is so famous, everyone know about the soft drink, so it has less competitors to fear and has a strong grip on the market, these business units are matured and has a good profit rate. Dogs: these business units have weak market share in low-growth markets; Coca cola units in those countries which are losing political stability, economical stability, and recession for prolonged years can lead to weak market growth as well as because of instability business units may lose their identity or market share. Normally in this case businesses liquidate these units or develop new strategies for them. Task 12: Market segmentation in Coca cola As no two markets in two different places are same, an organization needs different marketing strategies to follow up in different markets. Market segmentation is a process by which an organization learns about individual markets and answers some question like, what is purchasing power of the customers in the market, what are their interests, number of soft drinks in the market, number of teenagers and families in the market/society, with the help of which organization can produce relevant products which thus can increase organizations growth. Coca cola has distribution centres in more than 200 countries, one of the main reasons to keep many distribution centres and local offices is to understand and act according to the local communities. One way to motivate locals is through advertising where coca cola uses local celebrities to endorse its products. Second, learning the market trends, when market started to move towards food products with less fat, coca cola launched coke zero with less than one calorie. Coca cola also introduced caffeine free coke, when health care institutions warned people about the adverse affects of caffeine. Many more products in different markets to suit the needs of the customers and to satisfy customers, coca cola uses market segmentation. Advantages with this process is, coca cola can stay on top of other soft drink companies and keep a close relation with local people, where people can get connect to the product, which increases the products and organizations growth and value in the local mark et, which again helps organization to face new competitors. Task 13: Market structure Market structure is the order in which the market is organized; it mainly depends on number of sellers, who sell identical products or services, and buyers, competition between the sellers, and the behaviour and economical strength of buyers. There are four basic market structures namely Perfect competition, Oligopoly, Monopoly, and Monophony which deal with different ratios of buyers and sellers. Undifferentiated markets: Even though Coca cola has many products, in the beginning it is mainly known for coke, a soft drink. Even coke comes in few flavours but flavoured coke wasnt a successful product for Coca cola. Worldwide the core product coke has similar taste and people recognise the taste, which helped coca cola a lot in its growth. Here the organization has to concentrate on only one product, to produce, market, advertise, and distribute, so organization doesnt need to concentrate differences within the markets and conceders whole market as single. It also helps organization to control the price of the product and maintaining products. Differentiated markets: it is a strategy which helps organization to grow sales by producing different products with respect to different market segments. Coca cola developed a strategy to produce same product with different flavours, flavours with respect to markets and communities like, vanilla flavour, cherry flavour, etc, which ware not that successful as its base product coke. However the products like zero coke, caffeine free coke, were successful in some markets. Monopoly Market: is a market where there is only one seller so, the seller has control over the product, supply and the price. Ideally this kind of markets doesnt exist in the present world. Coca cola has one major competitor in the global market, Pepsi which has similar popularity and brand name as coke. It is also a global organization, spread through many countries challenging coke at every step. Task 14: brand identity of Coca cola There are many strategies for branding, coca cola uses individual brand strategy i.e. major products designed by Coca cola has their own brand names and images like Sprit, Fanta, Thums Up, etc. and all these products operate under the name, Coca cola. Brand identity is a process in which an organization develops its unique brand name or symbol to represent all its products, in other words it is a symbol or name with which customers identifies the organization producing the product. An organizations value is directly proportional to its brand identity, i.e. how many people recognize the particular brand and how much emotionally and personally they are connected to that brand. For example Coca cola is in the market for more than 100 years, so generations lived through the development of this organization, and today many people are attached to this brand emotionally. This is a strong support for the organization, and this helps the organization to produce or experiment to produce new pr oducts and enter new markets. Even a new product, if comes under a brand name customers will buy the new product, not because they can identify the product but they identify the brand name. It also helps organization to reach its customers and understand what customers are looking from the organization. Coca cola mainly has a single product and is there for many years which helped its brand image to develop, with the help of globalization and rapid growth in technology, today coke can be found anywhere in the world, which is strengthening the brand name and identity. Few steps to follow to develop branding in general are, defining the brand, defining the brands objectives, focusing on targeted customers, identifying and removing brand barriers, and packaging and identity of the brand. Task 15: Stages of Product Life Cycle and Strategies for PLC in Coca cola PLC is group of stages or levels that a product goes through, mainly used by organization to measure life of product. PLC compares any product life with general living beings i.e. they take birth, grow, reach a maturity stage and then they die, same applies to products, products gets designed, they grow in market and reach a stage where they support organization to grow and then they die by losing its identity. PLC has 4 stages as follows Introduction: In this stage, an organization introduces a new product in to the market, in this stage the profit organization is gaining from the new product would be less than what they have invested in the production of that product. Organizations use marketing techniques like advertisement and brand name to influence the product sales. New products help global organizations like Coca cola to face competitors in the local and global markets, it also helps them to increase customer relation in the product is targeted for particular market. Customers review plays a vital role in launching new products, for example coca cola launched vanilla flavoured coke as its new product, the organization learned from the feedback of customers it learned that the new product was not a success. Growth: it is a stage where sales of the product increases in the market. In late 20th century coca cola in India increased rapidly, one main factor which increased the sales is through growing awareness about the product to people. One main strategy they followed is through movies, as coca cola realised the popularity of movies in India, they placed their products in movies, showing celebrities drinking and enjoying, which boosted its sales. Maturity: is a stage, where products earn good profits and started helping its organization to grow. In 21st century Coca cola in India reached maturity level i.e. people are aware of this product throughout the country, people are recognizing the brand name and coke as a soft drink and other products by the organization. It today holds many customers mainly in summer it has many sales in the country. Decline: is a stage where the product reaches a stage where organization has to stop producing the product. For example vanilla flavoured coke is the product released by Coca cola which didnt gain the popularity from the people and failed to grow in the market, even though Coca cola used marketing strategies to improve the sales, customers didnt like the product so, it has to stop producing the product, however the original product coke is still on top and Coca cola uses many strategies and advertisements to keep the product on top. Some strategies used in product life cycle are, skimming price strategy in introduction stage, in growth stage many strategies are implement to grow the awareness of the product, maturity stage implements strategies to learn any new trends but lessens development of strategies on increasing awareness of the product. And in the final stage organizations implement strategies like cost-cutting, inventing new products or revitalizing the product.

Comparison essay amd vs intel -- Computer Science

Comparison essay amd vs intel English III Throughout personal computer history there has been a monopoly on processors that company is Intel but that is changing by the day. There is a processor called AMD (advanced micro devices) currently leading in the silicon race for the fastest processor at an affordable price. No longer shall Intel lead the market when AMD makes its name superior. A CPU is a microprocessor that is generally constructed with millions of tiny switches called transistors that are imbedded in silicon. The outer shell is ceramic with gold pins protruding out of the processor to make a connection with the motherboard. The function of the processor is to take the data from memory, (a storage device) or an outside controller like a keyboard, joystick, or scanner. This is determined in the program by sending messages to the processor in binary language. Binary language is sent to the processor commanding the transistors to flip on or off, (on equals one and off equals zero). The processor is placed on a motherboard with a bus speed of that to match the processor. This allows the processor to go as fast as the wires making up the bus can handle. This means the less resistance in the wire the faster your system can run. The bus is measured in megahertz (MHz) and is connected to the memory for the processor to store in memory. The faster the operation can occur the better the system operates. The CPU has a clock speed that tells you how many operations can happen in one second. A CPU's clock is found by multiplying the processor megahertz by 1,000,000. If you have a 500 MHz processor then the operations will equal 500,000,000 per second. The operation, is the individual commands sent by the program. The faster the processors bus and clock speed the faster FPU's (floating point units). This is the mathematical part of the processor. This allows the binary to work faster. Now that the processor has been explained. Why is AMD is better? In the beginning, AMD made CPU's (central processing units) in the second IBM compatible desktop systems ever developed. There are now three competitors in the processor race; AMD, Intel, and Transmeta Crusoe. The relevance of this is that Intel's Processor will still be the most expensive CPU with no extras. Intel has had problems in the past as Kam, from the UK says, "It... ...an AMD Athlon. Networking is a complicated job with older slower computers; the Athlon is the key to the networking stability. This makes a network with minimal problems and high-end data pass through possible. There is a bottleneck theory that is related to memory and networking. In memory it is caused by having to slow of memory on to fast of a bus. This will not happen if the AMD Athlon System has PC133 memory. Intel had programs made by the monopolization of Microsoft Windows 3.1x, 95x, 98x this made it hard for AMD to compete in the past. Microsoft Windows 2000 will now incorporate programming made to run windows faster more reliable and be compiled to run better on the Athlon systems. With Intel out of the way, on top end networking AMD can pull into the lead in one more area. Listen to what AMD has to say about this project. "Microsoft and AMD worked together throughout the design process to help ensure the combination of floating-point performance of the AMD Athlon processor and Microsoft's Windows 2000 Professional will provide a reliable and high-performance business platform that meets the needs of business customers today and well into the future." Comparison essay amd vs intel -- Computer Science Comparison essay amd vs intel English III Throughout personal computer history there has been a monopoly on processors that company is Intel but that is changing by the day. There is a processor called AMD (advanced micro devices) currently leading in the silicon race for the fastest processor at an affordable price. No longer shall Intel lead the market when AMD makes its name superior. A CPU is a microprocessor that is generally constructed with millions of tiny switches called transistors that are imbedded in silicon. The outer shell is ceramic with gold pins protruding out of the processor to make a connection with the motherboard. The function of the processor is to take the data from memory, (a storage device) or an outside controller like a keyboard, joystick, or scanner. This is determined in the program by sending messages to the processor in binary language. Binary language is sent to the processor commanding the transistors to flip on or off, (on equals one and off equals zero). The processor is placed on a motherboard with a bus speed of that to match the processor. This allows the processor to go as fast as the wires making up the bus can handle. This means the less resistance in the wire the faster your system can run. The bus is measured in megahertz (MHz) and is connected to the memory for the processor to store in memory. The faster the operation can occur the better the system operates. The CPU has a clock speed that tells you how many operations can happen in one second. A CPU's clock is found by multiplying the processor megahertz by 1,000,000. If you have a 500 MHz processor then the operations will equal 500,000,000 per second. The operation, is the individual commands sent by the program. The faster the processors bus and clock speed the faster FPU's (floating point units). This is the mathematical part of the processor. This allows the binary to work faster. Now that the processor has been explained. Why is AMD is better? In the beginning, AMD made CPU's (central processing units) in the second IBM compatible desktop systems ever developed. There are now three competitors in the processor race; AMD, Intel, and Transmeta Crusoe. The relevance of this is that Intel's Processor will still be the most expensive CPU with no extras. Intel has had problems in the past as Kam, from the UK says, "It... ...an AMD Athlon. Networking is a complicated job with older slower computers; the Athlon is the key to the networking stability. This makes a network with minimal problems and high-end data pass through possible. There is a bottleneck theory that is related to memory and networking. In memory it is caused by having to slow of memory on to fast of a bus. This will not happen if the AMD Athlon System has PC133 memory. Intel had programs made by the monopolization of Microsoft Windows 3.1x, 95x, 98x this made it hard for AMD to compete in the past. Microsoft Windows 2000 will now incorporate programming made to run windows faster more reliable and be compiled to run better on the Athlon systems. With Intel out of the way, on top end networking AMD can pull into the lead in one more area. Listen to what AMD has to say about this project. "Microsoft and AMD worked together throughout the design process to help ensure the combination of floating-point performance of the AMD Athlon processor and Microsoft's Windows 2000 Professional will provide a reliable and high-performance business platform that meets the needs of business customers today and well into the future."